Recycled Cotton Insulation

Bonded Logic • UltraTouch


People are itching for insulation batts that offer more user-friendly features


 
 
Ultratouch_Install3.jpg


 
 
Sean Desmond of Bonded Logic isn't feeling any pain from this year's slow-down in construction activity. "We have our place in the market, and we're growing at a pace we're comfortable with about 50 percent per year," he told us. The 25-year-old manufacturer is best known for its UltraTouch insulation batts, which contain 85 percent pre-consumer recycled cotton fibers that are basically factory waste from companies who make blue jeans.

Just the same, this is a very serious product line. Batts are available in two different blends at two different densities. The R-13 is supplied as a 3.5 inch thick batt, the R-19 and R-21 are 5.5 inches thick, and the R-30 is an 8 inch product. Like cellulose insulation, the material is borate treated. As a result, it is mold, mildew, and insect resistant, and it carries a Class-A fire retardancy rating. It is also free of VOCs, formaldehyde, and other toxins. The batts are best cut with a utility knife or non-serrated blade.

UltraTouch is designed for rapid installation. "This is a friction fit insulation, meaning that it is slightly larger than your typical cavity size, and that lets it form a nice seal against the stud walls. There's no stapling involved," says Desmond. And unlike with fiberglass, there's no need for safety wear. "When you put your hands on an UltraTouch batt, it feels like you're touching a pair of jeans," he adds. Unlike fiberglass, it's not scratchy, so installers can comfortably handle the material wearing shorts and a t-shirt.

"There are really two reasons people would choose to use UltraTouch over something else," Desmond has found. "Number one is probably the green features, but coming in as a very close second is the acoustical properties of the product. Our product absorbs approximately 36 percent more sound than a typical fiberglass batt." By way of example, he cited an acoustic testing lab that uses the material in their own test chambers. "I can't think of a better testimonial than that," he said.

Bonded Logic is a bit choosy about their new dealers. Desmond prefers building materials dealers with a prior history of insulation sales; a lumber yard that carries FSC wood may also be a good fit. Initial investment is in the $9,000 to $10,000 range, and may also include the company's "Insulator" radiant heat barrier products in the opening mix.

Merchandising aids include a touchable showroom display unit as well as sample materials that can be used for customer hand-outs at jobsites; a variety of printed marketing material is also available.

 

 


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