Howard Naturals Relaunches Popular Cleaning Brand with Sharp New Labels and Tighter Product Focus

Any way you look at it, Howard Naturals stands out as a supplier of safe and very effective household cleaning products that are completely toxin-free – and that's a claim that not all manufacturers, even 'green' brands, can make.

When Howard Naturals first entered the market, they emphasized the products' delightful scents, which are derived from natural essential oils. But as consumers actually started using the cleaners, the aroma become secondary. "Sure, everyone has fragrances, but these products really work!" said Justine Lopez, Marketing Coordinator for Howard Products. "And being natural and smelling good was kind of a bonus."

To prove the safe and 'Natural' aspect, ALL the ingredients are listed on the label and on their website. Each product family is now offered in a choice of three fragrances: Lemongrass-Lime, Sandalwood-Tangerine, or Unscented.

HowardNaturals4b_opt 2

A major part of the re-launch is an attractive new label design with visuals to match each product's cleaning purpose: Stainless Steel, Granite & Marble, Wood Cleaner/Polish, Upholstery Cleaner, and their Wood Conditioner. That adds up to a total of only 15 SKUs, making it easier for dealers to stock the entire line. Howard Naturals is avaliable factory direct or through Green America and Co-op America.

For more information, visit

Archived Content:
Pearl's Premium Grass Seed

Archived Content:
Greenbuild 2012

Archived Content:
Looking Back: Most Innovative Products of 2011

Archived Content:
Looking Back: IBS 2012 Preview

Archived Content:
High Performance Lubricants

Archived Content:
Do green cabinets sell?

Archived Content:
Does green paint generate new sales?

Archived Content:
Blending ‘natural’ and conventional building materials

Archived Content:
Cortec BioClean Spray

Archived Content:
Ecobust, a quiet approach to demolition

Archived Content:
Rais Wood Stoves

Archived Content:
Made In USA - Pt. 1

Archived Content:
From 2010: Red Hot Green!

Archived Content:
High Performance Hand Dryers

Archived Content:
Looking Back: Best Products of 2009

Archived Content:
Green Cabinets

Archived Content:
Looking Back: Most Innovative Products of 2010

Archived Content:
GBPN Newsletters

Archived Content:

Archived Content:
Onset's 4-Channel Thermal Data Logger

Archived Content:
Issue Archives

Archived Content:
Subscription Form

Get inside info on top green building products

e-newsletter today!


GBPN Newsletter





Dealer Links:

Amicus Green

Atlas Lumber

Austin Lumber Co.

Alternative Bldg Center

Bingham Lumber

Colt Industries

Dean Hardwoods

Ecohome Improvement

g Green Design

Green Design Center

Mwanzi Supply

Sustainable NW Wood

Links we like:

Sippican Cottage

Greenbuild Expo


© Copyright 2013,
Green Building Product News
Re-publication or re-use without
specific permission is prohibited