Howard Naturals Relaunches Popular Cleaning Brand with Sharp New Labels and Tighter Product Focus

Any way you look at it, Howard Naturals stands out as a supplier of safe and very effective household cleaning products that are completely toxin-free – and that's a claim that not all manufacturers, even 'green' brands, can make.

When Howard Naturals first entered the market, they emphasized the products' delightful scents, which are derived from natural essential oils. But as consumers actually started using the cleaners, the aroma become secondary. "Sure, everyone has fragrances, but these products really work!" said Justine Lopez, Marketing Coordinator for Howard Products. "And being natural and smelling good was kind of a bonus."

To prove the safe and 'Natural' aspect, ALL the ingredients are listed on the label and on their website. Each product family is now offered in a choice of three fragrances: Lemongrass-Lime, Sandalwood-Tangerine, or Unscented.

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A major part of the re-launch is an attractive new label design with visuals to match each product's cleaning purpose: Stainless Steel, Granite & Marble, Wood Cleaner/Polish, Upholstery Cleaner, and their Wood Conditioner. That adds up to a total of only 15 SKUs, making it easier for dealers to stock the entire line. Howard Naturals is avaliable factory direct or through Green America and Co-op America.

For more information, visit

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